This article has just been published in American Libraries:
Personal Branding for Librarians
By Karen G. Schneider
Distinguishing yourself from the professional herd
It brings up an interesting idea on how librarians should brand themselves to better sell themselves to the profession but also warns about pigeon-holing yourself into a job you may not be qualified for or desire to work in.
I am currently an Middle School Librarian. I was involuntarily transferred from the high school this year-they moved 6 out of 8 of the district's librarians. I wonder how branding would work with school librarians.
This article is a very interesting read. I found it through LinkedIn, the professional site which may give it more weight.
For those of you who haven't heard of Teen Second Life here's a blurb that describes it quite well: "Teen Second Life is a 3-D, international gathering place on the Internet where teens 13-17 can make friends, play, learn and create. Teens create a digital version of themselves, called an avatar, that they use to travel around the "virtual world," meet new people and participate in a variety of activities." This was an announcement from Oct 6th: http://alliancelibrarysystem.com/article.cfm?id=1176 Charlotte, NC - Oct. 6, 2006 -The Public Library of Charlotte & Mecklenburg County (PLCMC) and the Alliance Library System are pleased to announce a partnership to collaborate on the "Eye4You Alliance," an island in Teen Second Life that will offer virtual library services to teens. If any of you attended the 2006 SLMS conference in Rochester, NY you heard Chris Harris (aka Infomancy) discuss the possibilities of Second Life. It is nice to see a libra...
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