Personal Branding for Librarians

This article has just been published in American Libraries: Personal Branding for Librarians By Karen G. Schneider Distinguishing yourself from the professional herd It brings up an interesting idea on how librarians should brand themselves to better sell themselves to the profession but also warns about pigeon-holing yourself into a job you may not be qualified for or desire to work in. I am currently an Middle School Librarian. I was involuntarily transferred from the high school this year-they moved 6 out of 8 of the district's librarians. I wonder how branding would work with school librarians. This article is a very interesting read. I found it through LinkedIn, the professional site which may give it more weight.