This article has just been published in American Libraries:
Personal Branding for Librarians
By Karen G. Schneider
Distinguishing yourself from the professional herd
It brings up an interesting idea on how librarians should brand themselves to better sell themselves to the profession but also warns about pigeon-holing yourself into a job you may not be qualified for or desire to work in.
I am currently an Middle School Librarian. I was involuntarily transferred from the high school this year-they moved 6 out of 8 of the district's librarians. I wonder how branding would work with school librarians.
This article is a very interesting read. I found it through LinkedIn, the professional site which may give it more weight.
We only have one more day before midterms begin. I have been trying to get the magazine order straightened out and the rest of the books cataloged in. I taught database researching this week to another class of seniors. I have to say I love http://citationmachine.net if you have never used this site, it shows you how to cite resources in MLA and APA format.
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