This article has just been published in American Libraries:
Personal Branding for Librarians
By Karen G. Schneider
Distinguishing yourself from the professional herd
It brings up an interesting idea on how librarians should brand themselves to better sell themselves to the profession but also warns about pigeon-holing yourself into a job you may not be qualified for or desire to work in.
I am currently an Middle School Librarian. I was involuntarily transferred from the high school this year-they moved 6 out of 8 of the district's librarians. I wonder how branding would work with school librarians.
This article is a very interesting read. I found it through LinkedIn, the professional site which may give it more weight.
We have all gone back to a favorite website to find it "missing". Some people routinely use the Wayback machine to find "lost" websites but sometimes you can't find it using this site. What do you do then? The Search Engine Showdown has made a list of different websites to use to find your lost page! http://www.searchengineshowdown.com/others/archive.shtml
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